the core competencies that allow Ryanair to practically and wisely designs suitable airline operations within the bracket of their marketing network services in a market standard-based perspective. Ryanair needs to be goal-oriented and must not stop to rejuvenate and change their marketing plan strategies from time to time in order to re-invent the performance process upon the upgrading of rules
economics measured by operating expense ratio and high capital efficiency by net working capital ratio.
Among three other competitors, the most interesting international competitor to compare the financial performance was H&M. ROIC for H&M and Inditex are similar, 24.16% and 27.27% accordingly. Differential of both ROS and capital turnover for two companies are minimal: for ROS, 9.60% and 10.46
performance.
Foreign pizza company takes over 50% of market share in Korea. Imsil Cheese Pizza is Korea
branded company which producing rice dough pizza. Imsil Cheese Pizza improving their quality
by using domestic produced rice, sweet potato or potato unlike other brands make pizza using
Chinese material.
Imsil Cheese Pizza has developed new products with unparalleled quality a
which is determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
“Social and Financial Performance Relationship” Model의 “Perspective3”에 의하면, CSP와 CFP, CR 사이에는 interactive relationship이 존재함.
여기서 CSP는 Corporate Social Performance, 즉 CSR을 의미함.
따라서 기업은 CSR을 통하여 Good Financial Performance와 Good Reputation을 얻을 수 있으므로 CSR이 필요함.
firm (for example, history with important past events, current trends, current strategies, strengths and weaknesses, or future business plans of each selected company).
And then, we are going to analysis Financial statement such as Common-size and Comparative analysis. Also we will analysis Firmperformance measure, it will include market-based firmperformance measures, accounting-based measure
Case Analysis : Samsung Electronics
When it was established, Samsung Electronics was just a producer of low-end electronics. But for the consistent effort and investment, in 2000’s, Samsung become the dominant player in semiconductor industry. It would be worthwhile to look over how did Samsung succeeded in the market, even as a late-mover, obtain competitive advantage, and keep the advantag
Overall condition of non-Eurozone
Many people think Europe debt crisis raised only by Eurozone countries.
Hungary is not included country as Eurozone. But early 2012, Hungary faced a crisis.
Czech had high economy stability throughout Europe but now the value of money has declined.
Non-Eurozone countries are also getting hard times.
The countries wanting to join Eurozone are of two minds
firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
*Institution of the Korea
Marketing is the process of defining market and managing for creating and maintaining trades which can s
in the aspect of tourism commerce: the development of tourism commerce is closely related to casino. All the top hotels have facilities and places for gambling and entertaining. In this way customers could stay for longer time and spend more money in hotel. It also increases turnover. Casino also plays an important role in advancing the development of local economy and national revenue.